Monday, March 23

The Nano (no - not the iPod)

Is the introduction of the world's cheapest car (the Nano) really a good thing? As usual - the answer is complicated (from Green Inc.):

People across India have been saving money for months with the goal of purchasing the car, made by Tata Motors, a branch of the Indian conglomerate Tata Group, and which will be priced at about $2,000. For many, it represents a leap, overnight, from the indignity of two-wheeled motor scooters to the relative luxury of four wheels and a roof.

For millions the car has become emblematic of their aspirations, as Vishal Bhatia, a Green Inc. reader in Mumbai, suggested in his comment the last time I posted about the Nano:

“I’m buying it because it gives a sense of freedom,” Mr. Bhatia wrote, “freedom to go to someplace in uncrumpled clothes, with my deodorant still being able to mask my body odor. But above all to see the look in my family’s eyes when they see it in person.”

Environmentalists, however, have decried the Nano and its low-cost imitators as an impending disaster. Find out why...

No comments:

Post a Comment