"Waste-personalization"

Here's an interesting approach (from Freakanomics):

A shop owner in England is tackling the litter problem in her neighborhood by marking sweets wrappers and drink bottles with the names of the children buying them. This way, she tells the BBC, she can easily identify and reprimand litter “offenders.” Waste-personalization is hardly a novel ideal; it’s been done before (to Dubner’s delight) with dog poo. Perhaps the best next target is mortgage-backed securities … (HT: Tom A. Kosakowski)